I love the movie Fargo - still own a copy, and have watched it a dozen times or more. William H Macy, Steve Buscemi, and Bruce Campbell in the same flick is a recipe for superb.
I can't speak for his legion of fans, but imo he's a guy with less than great acting ability - other than his award winning turn as Elvis in Bubba Ho-tep - he's survived and eventually made a fine living mostly on his likeability. He's got sort of a Bill Murray thing going on where, with some exceptions, he doesn't play characters as much as he plays Bruce, if you follow me. I never saw but a couple of clips of Xena and Hercules on YouTube, but it seems that he raises that schlock to a watchable level, as he's made his whole career doing.
Schmol, you may be bent just enough [ in a good way.. lol] to appreciate Bruce, but you have to start w/ the Evil Dead movies - all 3 of them. Then you'll begin to grok "The Chin". :)